So, I have decided to build out a corner of my home studio as a product studio so I can do both lay-flat and standard product shots. This will keep my photographic mind busy for a while and for that I am grateful.
The problem is, I don’t have much experience as a product photographer and prior to this month, no experience doing serious lay-flat work. I have been thinking back, and I can name all five times I was paid during my career to do product shots. They were mostly years ago before I specialized in birds, and none of them were remarkable.
If taken to its logical end, tribalism (fanboyism) leads to the demise of other brands, which in turn leads to a reduction in choice, which in turn leads to a slowdown in competition, which in turn leads to less innovation and lastly, fewer choice.
In short, I’ve been bumming around with a camera for around 50 years. It occurs to me, that I might have picked up a couple of things that could help those of you who are new at this. For those of you who aren’t new, maybe just getting the perspective of an old man will open your eyes to something new.
The f64 Lunch Bunch is a group of thought leaders in the photography/video industry, trying to encourage visual creatives who are struggling with Coronavirus issues. Watch or just listen! https://youtube.com/watch?v=DFTE04JMxP0
If you are following me on social media, you know I have been experimenting with what I call “photo paintings” for a good while now. After almost five decades as a photographer, I never get tired of learning new things; coming up with new ideas (new to me anyway) and trying to find new ways to express myself through my lens.
The photo paintings are my latest attempt at all of the above.
Okay, it’s a new normal. The things we were all concerned about 90 days ago seem insignificant. COVID-19 is changing the landscape. But know this…one day, it will all be over and we’l resume worrying about petty things.
In the meantime, it’s a great chance to exercise your photography skills. Almost anyone who can read this post should be able to do most of these. If your circumstances limit you from doing a few of them, then do the ones you CAN do. I guarantee you that it will make you a better photographer and when things calm down, you’ll be glad you did these exercises.
The date is 2040, just 20 years from now. I am long gone, but many in my audience are still actively pursuing their careers in photography or other visual media.
Most are struggling to keep afloat. Many have left the profession. Economies of scale along with rampant dis-intermediation have eliminated most jobs in the visual creative field.
The highest compliment I can pay a photographer goes something like this…
“I saw a photo on Facebook and instantly knew that it was yours.”
If you have a recognizable style. . . If you have developed and perfected a particular approach to photography over a prolonged period of time. . .If you have mastered a type of photography to the point where you are a true subject matter expert, then you have a body of work.
The story you want to tell. The things that are contained in your heart and your mind…
THESE are far more important than your camera, your lens, your settings or anything else.