In the last year, Artificial Intelligence (AI) art has become a ubiquitous presence in our lives, affecting the way we work, communicate, and create. Since I am primarily a photographer, I see and hear the concerns of photographers when it comes to AI. While some photographers and other creatives may feel uneasy about the rise of AI art, it is important to recognize that it offers a new opportunity to create new audiences, new business and new avenues of expression.